A Classic Logo
This is beautiful. Iconic. Classic. Everything your brand and your clothing is.
How do you take an iconic American brand, with an immediately identifiable logo - something every company strives for and fuck it up this badly? Seriously, who is behind this? What a fucking disaster.
This is beautiful. Iconic. Classic. Everything your brand and your clothing is.
And this is a disaster. A nondescript grotesque typeface? Some sort of off-center square with a blue gradient? What agency pitched this to you? Who on your inhouse team gave this the OK? Both should be banished from the design industry. Forever.
